Written by: Khalif Thompson
Pusha T partnered with Arby's earlier this week on a diss track targeted at McDonald's, which went viral on social media. T
he song included the "Diet Coke" rapper mocking Mickey D's famed Filet-O-Fish sandwich, and it appears that the song is making a lot of money for Arby's.
According to a tweet sent out by business expert Darren Rovell on Tuesday (March 22), Arby's relationship with Pusha T is already paying off, and the fast food chain is having the last laugh at the bank.
“Value to Arby’s through 7pm ET: $8,203,272 in equivalent advertising exposure, according to @ApexMarketing,” Rovell tweeted
Pusha T celebrated the news on Twitter by tweeting a couple lyrics from his upcoming album It's Almost Dry (out April 8).
“‘Critics he’s out of his mind, Haters he’s outta his prime…yet, always where the money’s at like lottery signs,'” he tweeted.
Pusha T's "Spicy Fish Diss" lyrics wowed fans because of how out-of-the-box the partnership was, as well as his ability to sprinkle subtle cocaine rap references in a fast food ad.
A snapshot of the lyrics, “I’m the reason the whole world love it,” he raps. “Now I gotta crush it/Filet-O-Fish is shit, and you should be disgusted/How dare you sell a square fish asking us to trust it/A half slice of cheese, Mickey D’s on a budget? /Arby’s Crispy Fish is simply it/With lines ’round the corner we might need a guest list/Exit stage left the sandwiches taste fresh/A little cube of fish from a clown is basic.”
The diss album, however, was more than just Arby's jab at the competition. According to our insiders, Pusha T's bars were written in retaliation for McDonald's not paying him enough for penning their popular "I'm Lovin' It" jingle.
“I am solely responsible for the ‘I’m Lovin’ It’ swag and the jingle of that company,” he said. “That’s just real. I am the reason. Now I gotta crush it.”