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Diddy Buys Back "Sean John" Fashion Label for $7.5 Million

Updated: Feb 24, 2022

Written by: Khalif Thompson

As we know it, Sean “Diddy” Combs was, and now is the proud owner of the privately held fashion lifestyle company, “Sean John”.

In 2016, Diddy sold Sean John to the apparel giant Global Brands Group. However, as of late, GBG’s U.S unit filed for bankruptcy earlier this year, quoting losses due to the COVID 19 pandemic, like many other companies.

Given these circumstances, Diddy agreed and expressed interest in buying back the brand in a legal filing earlier this month.

Diddy said in a statement regarding the purchase that he’s “ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy”.

In 1998, Diddy launched Sean John which earned him a return of retail sales reaching around $450 million. Attempting to reach a more “millennial consumer base on a global level”, Global Brands was sold a 90% stake of the company.

Was this a wise decision made by Diddy ? Will we see the return of Sean John? Comment and tell us what you think!

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