Written by: Khalif Thompson
Today in Hip Hop News as we know it, summer is in full swing, with heat waves around the country confirming the season.
So the arrival of Atlanta rapper Lil Baby's collaboration with AXE is quite timely.
CREDITS: AXE / AXE
Limited-edition WHAXE Packs are a handpicked assortment of items inspired by Lil Baby and AXE, as well as the latter's Fresh as Fr*sh marketing campaign.
The box contains, perhaps most crucially, a WHAXE Apollo x Lil Baby Deodorant Stick and Body Wash—after all, it's hot out there, and B.O. is always a mystery.
A WHAXE four-finger ring and a WHAXE branded toothbrush are also included since halitosis is not tolerable—or you can use it to clean the blinged out ring.
WHAXE is a combination of his "WHAM" nickname and AXE. And, according to AXE, Lil Baby is a passionate AXE user, including it in his tour rider. We're sure the bag was nutritious as well. If you're a perfectionist, their deodorants promise 48-hour sweat prevention.
AXE’s Global Brand Director, Carolyn Gregory, said in a statement:
When we heard that Lil Baby was a fan of our products it felt like an obvious choice to make him an Axe ambassador. We’re huge fans of his and are so excited to be partnering with him as he prepares to head out on tour and release his new album later this summer. AXE is committed to keeping guys everywhere smelling and feeling fresh – and we are inspired by how Lil Baby uses AXE to help boost his absolute freshness on stage and in his everyday life.”
The WHAXE Packs will be made accessible through social media, with information on how to obtain one soon to follow. In the meanwhile, check out the latest commercial from the aforementioned Fresh as Fr*sh campaign below.
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