Written by: Khalif Thompson
Just when we thought Lil Nas X disappeared from the spotlight, it turns out he was looking for his next big collab with one of the tastiest brands we know!
Lil Nas X has announced a new collaboration with M & M's that will unite his fans through a series of projects that will premiere later this year.
While no other information is available at this time, the candy company said on Tuesday (May 31) that the "initiatives" will aid Lil Nas X in connecting with his fans and M&M lovers via the power of "music, art, and entertainment."
Lil Nas X issued a public statement, “M & M’s is iconic and I’m a huge fan of the brand. I’m excited to work with them on some really cool projects this year that are as colorful as they are.”
The Old Town Road artist has since then teased the collaboration on Twitter!
Allison Miazga-Bedrick, Senior Brand Director at Mars Wrigley, further stated that the collaboration will encourage "moments of connection and fun by encouraging a deeper sense of belonging."
Miazga-Bedrick added, “Music is one of the most powerful tools to bring people together. Like our iconic M&M’s brand, music sparks nostalgia, memories, and fun, and we are thrilled to be able to partner with one of the most trailblazing artists in the world, Lil Nas X, to help us further cement M&M’s role within entertainment.”
The big collaboration comes as Lil Nas X prepares to embark on his first-ever headline world tour. The Long Live Montero Tour will start up on September 6 in Detroit and finish on November 17 in Barcelona, Spain.
The rapper also added to his socials, “And u better come. or don’t idc lol.. jk i do care please come ok? deal? #LongLiveMontero @cashapp pre-sale starts tomorrow. Go to LongLiveMontero.com”.
Check out the tour trailer released by Lil Nas X below.